Hi. I am a
based in Rochester, NY
Passionate about blending user research and creativity to build meaningful connections between brands and their audiences.
With expertise in social media content creation, project management, and collaboration, I thrive at turning insights into impactful strategies. My work drives engagement and fosters genuine relationships — all while keeping things creative and fun.
When I’m not working, you’ll probably find me at a live show, dominating bar trivia, or digging around in my garden. I’m pop-culture obsessed and love watching sports (Go Bills), TV, and listening to podcasts — usually with my 7-year-old Yorkiepoo, Tux, curled up nearby.
What I am Awesome at:
I combine strategic thinking with creative execution to deliver results-driven campaigns and experiences. Here’s what I bring to the table:
Content Strategy + Creation
Crafting compelling content across platforms to boost engagement and drive action. I’m skilled at adapting messaging for different audiences to ensure consistency and impact.
Community Engagement
Building genuine relationships with target audiences through thoughtful communication and engagement. I focus on creating authentic conversations that build trust and long-term loyalty.
Experiential Marketing
Designing memorable events and experiences that align with brand values. I excel at managing logistics and creative details to create seamless, impactful events.
User Research
Applying user research techniques like personas, journey mapping, charettes, focus groups, and design thinking to understand specific populations and develop more effective communication strategies.