Curriculum Vitae

Bachelor of Science, Integrated Marketing Communications
Ithaca College, 2012

User Experience & Social Media Manager
River Campus Libraries, University of Rochester | September 2019–Present

Provide leadership within River Campus Libraries (RCL) on the development and execution of digital content and engagement strategies focused on connecting, communicating, and building relationships with all subsets of library users to enhance their experience with the libraries, in person and online.
Manage RCL’s social media channels (Instagram, TikTok, LinkedIn, X, Threads, Facebook, & YouTube) including strategy, monitoring, content creation, and assessment.
Work collaboratively with student government and student organizations to form collective relationships and explore needs/motivations to programmatically bridge them to library expertise and resources.
Manage and co-create valued programming and interactive experiences for library users, including Scare Fair, Fall and Spring Stress-Less Weeks, Welcome Week, and more.
Identify and advocate for user goals and motivations to inform user-centered design in physical and virtual spaces.
Manage the Welles-Brown Oasis partnership between RCL and the University’s Health Promotions Office

Promotions Manager
Sofar Sounds Rochester | 2015–2020

Served as a founding member of Sofar Sounds Rochester, planning and promoting intimate concerts in nontraditional locations all over Rochester, NY and the surrounding community.
Managed and created content for the #SofarROC social media platforms, including Facebook and Instagram.
Created and pitched stories and secured local media coverage on events and milestones.

Marketing & Events Coordinator
SUNY Brockport | 2015–2019

Served as the point person for all external communications coming out of Brockport’s Office of Career Services including the creation and assessment of social media content, email marketing using MailChimp, and management/design of print communications.
Collaborated with the Employer Relations team to connect recruiters with talented Brockport students.
Provided project management for events including three career fairs and numerous other career-prep events.

PR, Marketing, & Events Coordinator
Tiny Fish Printing | 2013–2015

Managed and created content for all social media channels, increasing total followership on Instagram by over 100% in 2 years of employment.
Integrated SEO, SEA, email marketing using MailChimp, and blogging into Tiny Fish’s integrated marketing strategy.
Planned, coordinated, and worked all event appearances with our live screen-printing setup. Past events include Rochester’s Park Ave Fest (2014 & 2015), TEDxRochester, TEDxFlourCity, The Rochester Mini Maker Faire, and New York Comic-Con (2014 & 2015).

Advanced Social Media Strategy Certification
S.I. Newhouse School of Public Communications at Syracuse University| 2023

Safe Space Certificate Program
University of Rochester Human Resources Office| 2023

LGBTQAI+ SafeZone Certification
SUNY Brockport Office of Diversity & Inclusion| 2019

Project Management Fundamentals Training
New York State Governor’s Office of Employer Relations| 2015

Designing Libraries 2025 Conference

External Communications Lead | 2025

Genesee Staff Council
River Campus Libraries Representative (elected position) | 2024–2026

River Campus Libraries Staff Council
Ex-Officio Member | 2024–2026

Rochester Area Career Development Association
Board Member | 2017–2019

SUNY Career Development Organization
Marketing Co-Chair, 2016 Conference Planning Committee

SUNY Career Development Organization
Marketing Co-Chair, 2017 Conference Planning Committee

Planned and promoted events that educated and engaged with the Rochester community on the many services Planned Parenthood offers.