Curriculum Vitae
Education
Bachelor of Science, Integrated Marketing Communications
Ithaca College, 2012
Experience
User Experience & Social Media Manager
River Campus Libraries, University of Rochester | September 2019–Present
Social Media Strategy & Digital Campaigns
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Manage multi-channel digital presence across Instagram, TikTok, LinkedIn, Threads, Facebook, Twitter, and YouTube, growing Instagram by 171% and TikTok by 316%.
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Design and implement paid campaigns with a limited $600/year budget to promote events, increasing awareness and participation in key initiatives like Scare Fair and the Neilly Author Series.
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Lead development and execution of platform-specific content strategies rooted in analytics and constituent engagement goals.
Email & Digital Communication
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Manage content strategy, editing, and production for Tower Talk, the River Campus Libraries’ monthly donor- and alumni-facing newsletter, coordinating submissions and maintaining consistency in tone, format, and messaging, and ensuring the newsletter meets accessibility standards
Data Metrics & Tracking
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Monitor real-time engagement metrics using Later
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Use performance insights to optimize strategy
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Create quarterly reporting dashboards to track engagement KPIs and inform content planning across all Library digital platforms.
Promotions Manager
Sofar Sounds Rochester | 2015–2020
Digital Engagement & Community Marketing
- Built and managed the chapter’s digital presence across Instagram, YouTube, and Twitter, aligning local content with global Sofar brand guidelines.
- Launched integrated campaigns for shows and special events, including Give A Home in partnership with Amnesty International, raising funds and awareness for the global refugee crisis.
- Created and pitched stories and secured local media coverage on events and milestones.
Content Creation & Strategy
- Created engaging visuals and storytelling content to spotlight artists, venues, and the broader Sofar community, increasing local audience growth and ticket sales.
- Collaborated with photographers and volunteers to elevate visual identity and grow engagement through user-generated content.
Production & Volunteer Coordination
- Produced monthly concerts in unconventional venues, overseeing event logistics, volunteer coordination, artist communication, and guest experience.
- Adapted to diverse spaces to create memorable music experiences, ensuring con
Marketing & Events Coordinator
SUNY Brockport | 2015–2019
Social Media Strategy & Paid Campaigns
- Managed the office’s digital presence across Facebook, Instagram, Twitter, and Snapchat to raise visibility among students and strengthen employer relationships.
- Created content that highlighted career prep resources, student success stories, and employer partnerships, aligning messaging with institutional goals.
- Led paid Snapchat ad campaigns to promote job fairs, resulting in increased event turnout and expanded digital reach.
Event Planning & Stakeholder Engagement
- Spearheaded planning and execution of three annual career fairs, managing all logistics including vendor coordination, setup, day-of operations, and multi-channel promotion.
- Maintained communication with over 100 employers and stakeholders to ensure seamless event participation and post-event engagement.
Change Management & Platform Migration
- Directed the successful transition from Symplicity to Handshake, a more user-friendly and feature-rich career management platform.
- Managed stakeholder communications and adoption strategy, resulting in increased employer usage and broader internship access for students.
PR, Marketing, & Events Coordinator
Tiny Fish Printing | 2013–2015
- Managed and created content for all social media channels, increasing total followership on Instagram by over 100% in 2 years of employment.
- Integrated SEO, SEA, email marketing using MailChimp, and blogging into Tiny Fish’s integrated marketing strategy.
- Planned, coordinated, and worked all event appearances with our live screen-printing setup. Past events include Rochester’s Park Ave Fest (2014 & 2015), TEDxRochester, TEDxFlourCity, The Rochester Mini Maker Faire, and New York Comic-Con (2014 & 2015).
Certifications & Professional Development
Advanced Social Media Strategy Certification
S.I. Newhouse School of Public Communications at Syracuse University| 2023
Leadership Development Program (LDP)
Center for Creative Leadership| 2025
Well-Being for Life and Learning Certificate Program
University of Rochester Health Promotions Office| 2023
Safe Space Certificate Program
University of Rochester Human Resources Office| 2023
Racial Justice: Creating Space for Change Training
SUNY Brockport Office of Diversity & Inclusion| 2019
LGBTQAI+ SafeZone Certification
SUNY Brockport Office of Diversity & Inclusion| 2019
Project Management Fundamentals Training
New York State Governor’s Office of Employer Relations| 2015
Professional Service
University of Rochester, River Campus Libraries
Vice Provost and Dean of the Libraries Search Committee | 2025
Designing Libraries Conference
External Communications Lead | 2025
Genesee Staff Council
River Campus Libraries Representative (elected position) | 2024–2026
River Campus Libraries Staff Council
Ex-Officio Member | 2024–2026
SUNY Brockport
Rochester Area Career Development Association
Board Member | 2017–2019
SUNY Career Development Organization
Marketing Co-Chair, 2016 Conference Planning Committee
SUNY Career Development Organization
Marketing Co-Chair, 2017 Conference Planning Committee
Volunteering
- Planned and promoted events that educated and engaged with the Rochester community on the many services Planned Parenthood offers.