Curriculum Vitae
Education
Bachelor of Science, Integrated Marketing Communications
Ithaca College, 2012
Experience
User Experience & Social Media Manager
River Campus Libraries, University of Rochester | September 2019–Present
Social Media Strategy & Digital Campaigns
Manage multi-channel digital presence across Instagram, TikTok, LinkedIn, Threads, Facebook, Twitter, and YouTube, growing Instagram by 171% and TikTok by 316%.
Design and implement paid campaigns with a limited $600/year budget to promote events, increasing awareness and participation in key initiatives like Scare Fair and the Neilly Author Series.
Lead development and execution of platform-specific content strategies rooted in analytics and constituent engagement goals.
Email & Digital Communication
Manage content strategy, editing, and production for Tower Talk, the River Campus Libraries’ monthly donor- and alumni-facing newsletter, coordinating submissions and maintaining consistency in tone, format, and messaging, and ensuring the newsletter meets accessibility standards
Data Metrics & Tracking
Monitor real-time engagement metrics using Later
Use performance insights to optimize strategy
Create quarterly reporting dashboards to track engagement KPIs and inform content planning across all Library digital platforms.
Promotions Manager
Sofar Sounds Rochester | 2015–2020
Digital Engagement & Community Marketing
- Built and managed the chapter’s digital presence across Instagram, YouTube, and Twitter, aligning local content with global Sofar brand guidelines.
- Launched integrated campaigns for shows and special events, including Give A Home in partnership with Amnesty International, raising funds and awareness for the global refugee crisis.
- Created and pitched stories and secured local media coverage on events and milestones.
Content Creation & Strategy
- Created engaging visuals and storytelling content to spotlight artists, venues, and the broader Sofar community, increasing local audience growth and ticket sales.
- Collaborated with photographers and volunteers to elevate visual identity and grow engagement through user-generated content.
Production & Volunteer Coordination
- Produced monthly concerts in unconventional venues, overseeing event logistics, volunteer coordination, artist communication, and guest experience.
- Adapted to diverse spaces to create memorable music experiences, ensuring con
Marketing & Events Coordinator
SUNY Brockport | 2015–2019
Social Media Strategy & Paid Campaigns
- Managed the office’s digital presence across Facebook, Instagram, Twitter, and Snapchat to raise visibility among students and strengthen employer relationships.
- Created content that highlighted career prep resources, student success stories, and employer partnerships, aligning messaging with institutional goals.
- Led paid Snapchat ad campaigns to promote job fairs, resulting in increased event turnout and expanded digital reach.
Event Planning & Stakeholder Engagement
- Spearheaded planning and execution of three annual career fairs, managing all logistics including vendor coordination, setup, day-of operations, and multi-channel promotion.
- Maintained communication with over 100 employers and stakeholders to ensure seamless event participation and post-event engagement.
Change Management & Platform Migration
- Directed the successful transition from Symplicity to Handshake, a more user-friendly and feature-rich career management platform.
- Managed stakeholder communications and adoption strategy, resulting in increased employer usage and broader internship access for students.
PR, Marketing, & Events Coordinator
Tiny Fish Printing | 2013–2015
- Managed and created content for all social media channels, increasing total followership on Instagram by over 100% in 2 years of employment.
- Integrated SEO, SEA, email marketing using MailChimp, and blogging into Tiny Fish’s integrated marketing strategy.
- Planned, coordinated, and worked all event appearances with our live screen-printing setup. Past events include Rochester’s Park Ave Fest (2014 & 2015), TEDxRochester, TEDxFlourCity, The Rochester Mini Maker Faire, and New York Comic-Con (2014 & 2015).
Certifications & Professional Development
Advanced Social Media Strategy Certification
S.I. Newhouse School of Public Communications at Syracuse University| 2023
Leadership Development Program (LDP)
Center for Creative Leadership| 2025
Well-Being for Life and Learning Certificate Program
University of Rochester Health Promotions Office| 2023
Safe Space Certificate Program
University of Rochester Human Resources Office| 2023
Racial Justice: Creating Space for Change Training
SUNY Brockport Office of Diversity & Inclusion| 2019
LGBTQAI+ SafeZone Certification
SUNY Brockport Office of Diversity & Inclusion| 2019
Project Management Fundamentals Training
New York State Governor’s Office of Employer Relations| 2015
Professional Service
University of Rochester, River Campus Libraries
Vice Provost and Dean of the Libraries Search Committee | 2025
Designing Libraries Conference
External Communications Lead | 2025
Genesee Staff Council
River Campus Libraries Representative (elected position) | 2024–2026
River Campus Libraries Staff Council
Ex-Officio Member | 2024–2026
SUNY Brockport
Rochester Area Career Development Association
Board Member | 2017–2019
SUNY Career Development Organization
Marketing Co-Chair, 2016 Conference Planning Committee
SUNY Career Development Organization
Marketing Co-Chair, 2017 Conference Planning Committee
Volunteering
- Planned and promoted events that educated and engaged with the Rochester community on the many services Planned Parenthood offers.